SEO (Search Engine Optimization) Services
Our Search Optimization strategies put you where your audience is searching
Search has gone far beyond SEO. With more users turning to AI platforms (ChaptGPT, Gemini, Perplexity, etc.) to find answers, it's important your business shows up in those results.
How We Approach Search Optimization
SEO (Search Engine Optimization)
What is SEO:
Search Engine Optimization is the practice of improving website visibility by enhancing technical setup, on-page content, and off-page signals (like backlinks) to match search intent.
What it's for:
SEO is the process of optimizing websites to rank higher in search engine results pages (SERPs) like Google and Bing.
How it works:
SEO works by aligning a website’s content and structure with search engine algorithms. It focuses on keywords, technical health (site speed, indexability), authority (backlinks), and user experience to earn organic traffic.
Use Cases:
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A local restaurant optimizing for the keyterm “Italian food in Boise” to attract customers searching the surrounding on Google Maps.
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An eCommerce store improving product pages with schema markup to appear in Google Shopping results.
AEO (Answer Engine Optimization)
What is AEO:
Answer Engine Optimization is the process of structuring and creating content in ways that make it easily retrievable and favorable to AI-driven platforms that deliver direct answers instead of lists of links.
What it's for:
AEO focuses on optimizing content for AI-driven answer engines (like Google’s AI Overview, ChatGPT, Perplexity, or voice assistants) rather than traditional search engines.
How it works:
AEO works by producing concise, structured, and authoritative answers to specific questions. It relies heavily on FAQ sections, schema markup, conversational formatting, and clear topical authority signals.
Use Cases:
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A law firm creating FAQ-rich content so Google’s AI Overview pulls their site when someone asks, “How do I file for bankruptcy in California?”
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A travel blog optimizing trip guides so Perplexity cites them when a user asks, “Best time to visit Costa Rica?”
GEO (Generative Engine Optimization)
What is GEO:
Generative Engine Optimization is a digital marketing strategy focused on tailoring online content so that generative AI systems pull, summarize, and recommend it when responding to user prompts or questions.
What it's for:
GEO is the practice of optimizing content for generative AI search engines (like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews) to ensure your brand is cited and surfaced as a trusted source.
How it works:
Unlike traditional SEO (which targets ranking in SERPs), GEO works by creating structured, authoritative, and context-rich content that LLMs (large language models) can easily parse. It leans on schema markup, factual accuracy, citations, and topical authority to increase the chances of being referenced in AI-generated answers.
Use Cases:
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A healthcare nonprofit publishing well-structured guides on “strategic planning for hospitals” so Perplexity cites them in AI-driven results.
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A travel site optimizing destination content with structured data so ChatGPT recommends their Costa Rica villa when asked about “luxury group vacation rentals in Jaco.”
AIO (AI Optimization)
What is AIO:
AI Optimization is the practice of tailoring digital strategies, content, and systems to maximize performance across AI platforms (like ChatGPT, Gemini, or Jasper) while also leveraging AI tools for data-driven optimization.
What it's for:
AIO focuses on optimizing content and workflows for AI tools—both for visibility in AI-driven results and for internal efficiency in marketing campaigns.
How it works:
AIO involves formatting content for AI discovery (structured, contextual, authoritative) and using AI-powered tools for real-time content creation, keyword research, personalization, and predictive analytics.
Use Cases:
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A SaaS company training its help center FAQs so AI assistants (like ChatGPT plugins) can surface accurate product answers.
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A marketing agency using AI-driven predictive analytics to optimize ad targeting in real time.
Why Search Optimization Is So Important
Search Optimization today goes beyond keywords—it’s the foundation of digital visibility across multiple search experiences. SEO ensures your website ranks in traditional search engines, AEO positions you for AI-driven answers, GEO makes your content discoverable within generative AI platforms, and AIO prepares your business for AI-powered discovery and workflows.
Together, they connect your brand with people actively seeking solutions, whether they’re searching Google, asking voice assistants, or prompting AI tools. Without optimization across these layers, even the strongest websites risk being overlooked by the very audiences that matter most.
Reach your target audience to help your business grow.
Our Search Services Include:
Increased Visibility & Traffic
SEO improves your rankings in search engines like Google, leading to more visibility and higher-quality website traffic.
Cost-Effective Marketing
Unlike paid ads, SEO focuses on sustainable, organic traffic—reducing long-term marketing costs while delivering consistent leads.
Builds Trust and Authority
High-ranking websites are perceived as more credible. SEO strengthens your brand’s authority and trust online.
Enhanced User Experience
From faster loading times to mobile-friendly design and clear site structure, SEO improves how users interact with your site.
Competitive Edge
SEO helps you outperform your competitors and claim a larger share of search traffic in your industry or local market.
Targeted Reach
By optimizing for the right keywords, you reach users who are actively searching for what you offer.
Adaptability
SEO evolves with search engine algorithm updates—keeping your business adaptable and relevant.
Trackable & Measurable
With advanced analytics and reporting, SEO delivers clear insights into your performance, ROI, and growth opportunities.
Search Services Built to Grow Your Business.
Ensure your Search presence is optimized for inclusion, authority, and trust.
In today’s digital landscape, showing up where your customers are searching is just as important as having the right message. That’s why our search strategies integrate SEO, AEO, GEO, and AIO—covering every layer of discoverability from traditional search engines to AI-driven platforms. Every campaign we build is designed to be optimized, verified, and structured so your brand is visible in the right places.
With comprehensive search optimization, you gain peace of mind knowing your presence is built for both performance and long-term growth.
Why Search Optimization Matters:
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SEO ensures your website ranks higher in Google and Bing, putting you in front of people actively searching for your services.
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AEO positions your business in AI-driven answer engines, making your brand the go-to source when users ask direct questions.
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GEO makes your content discoverable in generative search platforms like ChatGPT, Gemini, and Perplexity.
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AIO future-proofs your strategy by optimizing for AI-powered workflows and discovery across platforms.
Secure, targeted, and impactful—our search services ensure your brand makes the right impression every time.
Ready to Target Your Audience? We Can Help Your Business Grow. Contact Us Today.
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Get started by requesting a 30 minute meeting to discuss your goals and learn how our Streaming Ads, SEO, and Brand Awareness Strategies can help.
Search Optimization FAQ
SEO focuses on ranking in traditional search engines like Google and Bing. AEO (Answer Engine Optimization) targets AI-driven platforms that deliver direct answers. GEO (Generative Engine Optimization) ensures your content is visible in generative AI search engines like ChatGPT and Perplexity. AIO (AI Optimization) tailors strategies for AI tools and discovery, preparing businesses for the future of AI-driven search and marketing.