Connected TV

Streaming has completely reshaped how audiences consume video content — and how advertisers reach them. But terms like OTT, CTV, Connected TV advertising, and OTT vs CTV are often used interchangeably, causing confusion among marketers, business owners, and even publishers selling ad inventory. Although OTT and CTV are closely related, they are not the same.…

Ok, I know this post is rather long, but bear with me. It’s worth the read. Connected TV advertising has changed how marketers and businesses approach audience targeting, geographic segmentation, and brand storytelling. Unlike traditional TV—where advertisers purchase large, fixed markets with minimal precision—CTV offers data-driven geographic targeting that blends the impact of television with…

In today’s digital-first landscape, traditional marketing methods are no longer the only way to get in front of your audience—especially for local businesses. CTV (Connected TV) advertising has emerged as a powerful and accessible tool, providing local brands with the opportunity to advertise on the biggest screen in the house—smart TVs—without the high costs and…

Advertising has always followed the audience — from radio to cable to smartphones. Now, the next great migration is happening on the biggest screen in the house: the television. But this time, it’s not about traditional broadcasting; it’s about streaming TV ads delivered through connected and ad-supported platforms. Streaming and connected TV (CTV) advertising have…