Posts by Alexander Robinson III
How Ai is Changing SEO
Search is no longer just a list of blue links. It’s answers, summaries, comparisons, and decisions made directly inside AI-powered interfaces. If you work in SEO, content strategy, or in-house marketing, you’ve likely already seen the effects: impressions holding steady while clicks decline, “position one” pages losing traffic, and leadership asking why rankings don’t look…
Read MoreWhy Technical SEO Improves Search Engine Rankings
Search engine optimization is often discussed in terms of content quality and backlinks—but technical SEO is the framework that allows everything else to work. Without it, even the best-written pages and most authoritative links can struggle to rank. Technical SEO determines how search engines crawl, render, understand, and prioritize your website. It directly influences whether…
Read MoreWhy Press Releases Matter for Brand Marketing and Why They Help
Press releases have been a core part of communications and brand marketing for decades—but today, they are more valuable than ever. In an era where consumers demand transparency, journalists face increased pressure to publish trustworthy stories, and algorithms prioritize authority, a well-crafted press release delivers credibility, visibility, and long-term search value that no ad can…
Read MoreCTV vs. OTT: The Key Differences
Streaming has completely reshaped how audiences consume video content — and how advertisers reach them. But terms like OTT, CTV, Connected TV advertising, and OTT vs CTV are often used interchangeably, causing confusion among marketers, business owners, and even publishers selling ad inventory. Although OTT and CTV are closely related, they are not the same.…
Read MoreWhat Is an LLMs.txt File? A Look into AI-Ready Content, LLM SEO, and Generative Engine Optimization
As AI assistants and generative search engines reshape how users find information, website owners are facing a new era of digital visibility. Tools like ChatGPT, Gemini, Claude, Perplexity, and AI-powered search results rely less on traditional crawling and more on structured, semantically clear content they can interpret in seconds. This shift has created a new…
Read MoreHow Your Site Traffic, Leads, and Sales Help Target Locations for Your Connected TV Ads
Ok, I know this post is rather long, but bear with me. It’s worth the read. Connected TV advertising has changed how marketers and businesses approach audience targeting, geographic segmentation, and brand storytelling. Unlike traditional TV—where advertisers purchase large, fixed markets with minimal precision—CTV offers data-driven geographic targeting that blends the impact of television with…
Read MoreHow Does CTV Advertising Help Local Businesses?
In today’s digital-first landscape, traditional marketing methods are no longer the only way to get in front of your audience—especially for local businesses. CTV (Connected TV) advertising has emerged as a powerful and accessible tool, providing local brands with the opportunity to advertise on the biggest screen in the house—smart TVs—without the high costs and…
Read MoreTraditional Advertising vs Digital Advertising: A Complete Comparison for Modern Marketers
In today’s ever-evolving media landscape, marketers and business owners face a critical question: Traditional advertising vs digital advertising—what’s the best choice for my brand? The answer isn’t always black and white. Traditional advertising channels—such as television, radio, and print—have been staples for decades, building brand awareness and reaching broad audiences. But the rise of digital…
Read MoreAre Streaming TV Ads the Future of Advertising?
Advertising has always followed the audience — from radio to cable to smartphones. Now, the next great migration is happening on the biggest screen in the house: the television. But this time, it’s not about traditional broadcasting; it’s about streaming TV ads delivered through connected and ad-supported platforms. Streaming and connected TV (CTV) advertising have…
Read MoreWhat Are the Most Common Technical SEO Issues (and How to Fix Them)?
When most people think of SEO, they picture keywords, backlinks, and content. But beneath the surface lies a critical foundation: Technical SEO. Without a technically sound website, even the most compelling content can go unnoticed by search engines. For business owners, marketers, and developers, understanding technical SEO isn’t optional—it’s essential for driving visibility, performance, and…
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